Scales
Augmented Reality Intention–Measurement Model Questionnaire
The Augmented Reality Intention—Measurement Model Questionnaire (ARI-MMQ), developed by Saleem et al. (2023), evaluates students'...
# hedonic value
17 results
Scales
Luxury Brand Emotional Essence
An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu...
September 24, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E)
The Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E) scale measures the hedonic and amusement perceptions players...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Website (Enjoyment) (ATWE2)
A comprehensive academic analysis of the Attitude Toward the Website (Enjoyment) (ATWE2) scale, a 4-item...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Website (Shopping Enjoyment) (ATWE)
A comprehensive academic psychometric analysis of the Attitude Toward the Website (Shopping Enjoyment) (ATWE) scale...
September 18, 2026
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Dr. Mohammed Looti
Scales
Shopping Value (Hedonic) (SV)
Comprehensive academic psychometric review of the Shopping Value (Hedonic) (SV) scale developed by Arnold &...
September 17, 2026
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Dr. Mohammed Looti
Scales
Shopping Enjoyment
A comprehensive academic psychometric profile of the Shopping Enjoyment scale, assessing hedonic consumption, recreational shopping...
September 17, 2026
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Dr. Mohammed Looti
Scales
Perceived Fun (PFUN)
A comprehensive psychometric review of the Perceived Fun (PFUN) scale developed by Pratibha A. Dabholkar...
September 16, 2026
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Dr. Mohammed Looti
Scales
Website Visual Pleasantness (WEBVP)
An in-depth academic review of the Website Visual Pleasantness (WEBVP) scale developed by Satya Menon...
September 16, 2026
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Dr. Mohammed Looti
Scales
Online Store Entertainment and Visual Appeal (OSEVA)
A comprehensive academic guide to the Online Store Entertainment and Visual Appeal (OSEVA) scale, covering...
September 16, 2026
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Dr. Mohammed Looti
Scales
Website Entertainment Value (WEV)
Comprehensive academic overview of the Website Entertainment Value (WEV) subscale developed by Mathwick, Malhotra, and...
September 16, 2026
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Dr. Mohammed Looti
Scales
Webpage Entertainment Value (WEV)
The Webpage Entertainment Value (WEV) scale is a 3-item semantic differential measure adapted by Bleier,...
September 12, 2026
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Dr. Mohammed Looti