Scales
Brand Luxury Perception
A comprehensive psychometric guide to the Brand Luxury Perception (BLP) scale developed by Henrik Hagtvedt...
# Hedonic Consumption
29 results
Scales
Product Category Purchase Pleasure Scale (IPCP)
A psychometric review of the Product Category Purchase Pleasure Scale (IPCP), a 3-item measure of...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Consumer Impulsiveness Scale
The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Travel Involvement Scale (TIS)
Comprehensive academic overview of the Travel Involvement Scale (TIS), evaluating tourist involvement across Pleasure, Sign...
September 6, 2026
•
Dr. Mohammed Looti