Scales

Online Shopping Enjoyment

Explore the Online Shopping Enjoyment scale (Yang et al., 2023), measuring hedonic gratification, entertainment, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Experiential Fun

A comprehensive psychometric guide to the Experiential Fun scale developed by Travis Tae Oh and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Food Consumption Enjoyment

Comprehensive psychometric overview of the Food Consumption Enjoyment scale developed by Arnaud Monnier and Manoj...

September 24, 2026 • Dr. Mohammed Looti
Scales

Serendipity (Song)

Comprehensive academic overview of the Serendipity (Song) scale by Kim, Affonso, Laran, & Durante (2021)....

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Hotel Scale (ATHOT)

A detailed academic psychometric review of the Attitude Toward the Hotel Scale (ATHOT), examining its...

September 23, 2026 • Dr. Mohammed Looti
Scales

Enjoyment of the Meal (ENJM)

The Enjoyment of the Meal (ENJM) scale is a 3-item psychometric questionnaire developed by Raghunathan,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Consumption Affect (CAFF)

Comprehensive academic guide to the Consumption Affect (CAFF) scale, a 6-item unipolar instrument measuring positive...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Playing the Game (ATPG)

The Attitude Toward Playing the Game (ATPG) scale is a validated three-item psychometric measure created...

September 18, 2026 • Dr. Mohammed Looti
Scales

Spontaneity of the Activity (SOTA)

The Spontaneity of the Activity (SOTA) scale, developed by Michael Guiry, Anne W. Mägi, and...

September 17, 2026 • Dr. Mohammed Looti