Scales
Attitude Toward the Product/Brand (Hedonic) (ATPH)
The Attitude Toward the Product/Brand (Hedonic) (ATPH) scale by Voss, Spangenberg, and Grohmann (2003) is...
# Hedonic Attitude
4 results
Scales
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Hedonic and Utilitarian Consumer Product Attitudes
A comprehensive academic guide to the Hedonic and Utilitarian Consumer Product Attitudes (HUCP) scale developed...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...
September 5, 2026
•
Dr. Mohammed Looti