Scales

Social Engagement of the Object

A psychometric review of the Social Engagement of the Object scale developed by Christian Hildebrand...

September 24, 2026 • Dr. Mohammed Looti
Scales

Website Interactivity (Control) (WI)

A comprehensive psychometric guide to the Website Interactivity (Control) (WI) scale developed by Dr. Yuping...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self-Service Technology Interactivity (SSTI)

The Self-Service Technology Interactivity (SSTI) scale is a 7-item psychometric instrument measuring consumer perceptions of...

September 17, 2026 • Dr. Mohammed Looti
Scales

Product Intelligence (Autonomy) (PI)

The Product Intelligence (Autonomy) (PI) subscale, developed by Rijsdijk, Hultink, and Diamantopoulos (2007), is a...

September 17, 2026 • Dr. Mohammed Looti
Scales

Website Text Readability (WTR)

A comprehensive psychometric analysis of the Website Text Readability (WTR) scale, examining its theoretical foundations...

September 12, 2026 • Dr. Mohammed Looti
Scales

Website Visual Appeal

A psychometric review of the Website Visual Appeal (WVA) scale, developed by Loiacono, Watson, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism Scale (ANTHR)

A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...

September 7, 2026 • Dr. Mohammed Looti