Scales

Touch Apprehension Scale

The Touch Apprehension Scale (TAS), created by Virginia P. Richmond and James C. McCroskey, is...

September 18, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Touching (ATT)

The Attitude Toward Touching (ATT) scale is a validated 3-item psychometric measure developed by Joann...

September 17, 2026 • Dr. Mohammed Looti
Scales

Physical Tangibility Perception (PTP)

The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...

September 16, 2026 • Dr. Mohammed Looti