Scales Touch Apprehension Scale The Touch Apprehension Scale (TAS), created by Virginia P. Richmond and James C. McCroskey, is... September 18, 2026 • Dr. Mohammed Looti
Scales Attitude Toward Touching (ATT) The Attitude Toward Touching (ATT) scale is a validated 3-item psychometric measure developed by Joann... September 17, 2026 • Dr. Mohammed Looti
Scales Physical Tangibility Perception (PTP) The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation... September 16, 2026 • Dr. Mohammed Looti