Scales
Attitude Toward “Green” Marketing Claims (Believability) (AGMCB)
Comprehensive psychometric review of the Attitude Toward "Green" Marketing Claims (Believability) (AGMCB) scale developed by...
# greenwashing
4 results
Scales
Greenwashing Ad Perception (GAP)
A comprehensive psychometric overview of the Greenwashing Ad Perception (GAP) scale developed by Schmuck, Matthes,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Brand-Evoked Nature Feelings (BENF)
A comprehensive academic psychometric profile of the Brand-Evoked Nature Feelings (BENF) scale, evaluating its theoretical...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Corporate Greenwashing Scale
A psychometric review of the Perceived Corporate Greenwashing Scale (PCGS) developed by Chen and Chang...
September 6, 2026
•
Dr. Mohammed Looti