Scales

Website Interactivity (Control) (WI)

A comprehensive psychometric guide to the Website Interactivity (Control) (WI) scale developed by Dr. Yuping...

September 17, 2026 • Dr. Mohammed Looti
Scales

Curiosity about the Website (CATW)

A comprehensive academic guide to the Curiosity about the Website (CATW) scale, detailing its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Internet Usage (Time) (INTTIME)

A comprehensive academic profile of the Internet Usage (Time) (INTTIME) scale developed by Charla Mathwick...

September 16, 2026 • Dr. Mohammed Looti
Scales

Internet Search Skill (INTSRCH)

The Internet Search Skill (INTSRCH) scale is a 3-item psychometric instrument developed by Charla Mathwick...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Escapism Value (WEscV)

An academic overview of the Website Escapism Value (WEscV) subscale by Mathwick, Malhotra, and Rigdon...

September 16, 2026 • Dr. Mohammed Looti
Scales

Company General Attitude (CGA)

A detailed psychometric profile of the Company General Attitude (CGA) scale by Mathwick and Rigdon...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Object Playfulness (POP)

A psychometric review of the Perceived Object Playfulness (POP) scale, examining its theoretical roots in...

September 12, 2026 • Dr. Mohammed Looti