Dictionary
Affective Persuasion: The Power of Emotional Appeals
Affectively based persuasion refers to the psychological process of shifting attitudes and behaviors through emotional...
# Feelings-as-Information
4 results
Scales
Momentary Affect During Product Evaluation
The Momentary Affect During Product Evaluation scale is a 4-item semantic-differential instrument developed by Chang,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Weather’s Effect on Mood (Positive)
A comprehensive psychometric guide to the Weather's Effect on Mood (Positive) scale developed by Chun-Tuan...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Mood (General) (MOO)
A comprehensive academic evaluation of the Mood (General) (MOO) scale developed by Cox, Cox, and...
September 17, 2026
•
Dr. Mohammed Looti