Dictionary
Affective Persuasion: The Power of Emotional Appeals
Affectively based persuasion refers to the psychological process of shifting attitudes and behaviors through emotional...
# Fear Appeals
5 results
Scales
Healthcare Seeking Likelihood
A comprehensive psychometric review of the Healthcare Seeking Likelihood scale developed by Achar, Agrawal, and...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Self-Accountability (Skin Cancer) (SASC)
A comprehensive academic guide and psychometric analysis of the Self-Accountability (Skin Cancer) Scale (SASC) developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Affective Response to the Ad (Fear) (ARTT)
The Affective Response to the Ad (Fear) (ARTT) is a 3-item unipolar psychometric scale developed...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad-Induced Fear Response (AIFR)
A comprehensive academic and psychometric review of the Ad-Induced Fear Response (AIFR) index, developed by...
September 12, 2026
•
Dr. Mohammed Looti