Scales
Retail Experience Distinctiveness
A comprehensive psychometric guide to the Retail Experience Distinctiveness scale developed by Henkel and Toporowski...
# Experiential Marketing
7 results
Scales
Affective Place Evaluation
The Affective Place Evaluation scale measures emotional appraisals of environments—capturing cheerfulness, contentment, delight, and relaxation....
September 24, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Subjective Leisure Scales
The Subjective Leisure Scales (SLS), developed by Lynette S. Unger and Jerome B. Kernan in...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Brand Experience Scale (BES)
A comprehensive academic analysis of the Brand Experience Scale (BES) by Brakus, Schmitt, and Zarantonello...
September 6, 2026
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Dr. Mohammed Looti
Scales
Consumer Awe Scale (CAS-Awe)
The Consumer Awe Scale (CAS-Awe) is a multidimensional psychometric instrument measuring perceived vastness, need for...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Memorable Tourist Experience Scale (MTES)
A comprehensive psychometric guide to the Memorable Tourist Experience Scale (MTES) developed by Jong-Hee Kim....
September 6, 2026
•
Dr. Mohammed Looti