Scales
Sport Emotion Questionnaire (SEQ)
A comprehensive psychometric guide to the Sport Emotion Questionnaire (SEQ), developed by Jones et al....
# Excitement
4 results
Scales
Destination Personality Scale
The Destination Personality Scale (DPS-Dest), created by Yuksel Ekinci and Sameer Hosany, adapts Aaker's brand...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Customer Delight Scale (CDS-Delight)
The Customer Delight Scale (CDS-Delight) measures customer delight—a high-arousal, intensely positive affective state comprising Joy,...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Brand Personality Scale (BPS)
A comprehensive psychometric review of the Brand Personality Scale (BPS) developed by Jennifer Aaker, detailing...
September 5, 2026
•
Dr. Mohammed Looti