Scales

Cause Involvement (CAUINV)

The Cause Involvement Scale (CAUINV) is a 4-item psychometric instrument developed by Kim and Han...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Support of Fair Trade (BRSFT)

An in-depth psychometric review of the Brand Support of Fair Trade (BRSFT) scale (Kim &...

September 23, 2026 • Dr. Mohammed Looti