Scales Congruence (Self with Brand) (CON) A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer... September 17, 2026 • Dr. Mohammed Looti
Scales Self-Brand Congruence (SBC) A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand... September 12, 2026 • Dr. Mohammed Looti