Theorists

Elaine Hatfield – 1937 Present

A comprehensive academic biography and scholarly analysis of Elaine Hatfield, pioneer of relationship science, equity...

October 9, 2026 • Dr. Mohammed Looti
Scales

Emotion Contagion Scale

A comprehensive academic analysis of the Emotion Contagion Scale (ECS) developed by R. William Doherty...

October 1, 2026 • Dr. Mohammed Looti
Scales

Affective Response (Negative) (ARN)

A psychometric review of the Affective Response (Negative) (ARN) scale, an 8-item state measure developed...

September 18, 2026 • Dr. Mohammed Looti
Scales

Shift Climate Scale

The Shift Climate Scale (SHIFTCLIM) is a psychometric instrument designed to capture frontline employees' real-time...

September 18, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Ad (Empathy) (ATTA)

A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...

September 17, 2026 • Dr. Mohammed Looti
Scales

Celebrity Image Salience Scale

The Celebrity Image Salience Scale (CISS) is a psychometric tool developed by Jonathan Hasford, David...

September 12, 2026 • Dr. Mohammed Looti