Scales
Anger
A comprehensive psychometric analysis of Katja Gelbrich's (2011) 8-item Consumer Anger Scale, covering its theoretical...
# Emotional Appraisal
4 results
Scales
Consumer Disgust Index (CDI)
The Consumer Disgust Index (CDI) is a validated 2-item psychometric instrument measuring the intensity of...
September 18, 2026
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Dr. Mohammed Looti
Scales
Ad Affective Evaluation (Semantic Differential) (AASD)
A comprehensive psychometric guide to the Ad Affective Evaluation (Semantic Differential) (AASD) scale developed by...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Infant Social Referencing Experiment – Joseph Campos
A comprehensive academic analysis of Joseph Campos' visual cliff experiments on infant social referencing, emotional...
September 12, 2026
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Dr. Mohammed Looti