Scales

Blushing Propensity Scale

The Blushing Propensity Scale (BPS), developed by Mark R. Leary and Sharon Meadows (1991), is...

October 1, 2026 • Dr. Mohammed Looti
Scales

Sensitive Nature of the Product

A comprehensive psychometric guide to the Sensitive Nature of the Product Scale (Melumad & Meyer,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Embarrassability Scale (ES)

The Embarrassability Scale (ES), developed by Andre Modigliani in 1968, is a premier 26-item psychometric...

September 17, 2026 • Dr. Mohammed Looti
Scales

Social Shame Sensitivity

An academic overview of the Social Shame Sensitivity (SSS) scale developed by Jochen Wirtz and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Consumption Shame Affect (CSA)

The Consumption Shame Affect (CSA) scale, adapted from Marsha L. Richins' Consumption Emotion Set (CES),...

September 16, 2026 • Dr. Mohammed Looti