Scales

Online Store Usefulness Perception (OSUP)

A comprehensive psychometric guide to the Online Store Usefulness Perception (OSUP) scale, adapted from Davis's...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Behavioural Intention (WBI)

Comprehensive academic guide and psychometric analysis of the Website Behavioural Intention (WBI) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Online Comparison Shopping Behaviour

A comprehensive psychometric analysis of the Online Comparison Shopping Behaviour (OCSB) scale by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Physical Tangibility Perception (PTP)

The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...

September 16, 2026 • Dr. Mohammed Looti
Scales

Internet Search Skill (INTSRCH)

The Internet Search Skill (INTSRCH) scale is a 3-item psychometric instrument developed by Charla Mathwick...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Product Assortment (WEBPA)

The Website Product Assortment (WEBPA) scale is a 4-item psychometric instrument developed by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Graphic Style Appeal (WGSA)

Comprehensive academic overview of the Website Graphic Style Appeal (WGSA) scale developed by Montoya-Weiss, Voss,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Company Quality Image

A comprehensive academic guide to the Website Company Quality Image (WCQI) scale, detailing its psychometric...

September 16, 2026 • Dr. Mohammed Looti