Theorists
Dan Ariely – 1967 Present
A comprehensive academic analysis of Dan Ariely's life, behavioral economics research, influential theories, methodological debates,...
# Dan Ariely
4 results
Experiments
The Matrix Experiments (Truth About Dishonesty) – Dan Ariely The Rationalization
An academic analysis of Dan Ariely's Matrix Experiments, examining the Fudge Factor theory, rationalization mechanics,...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Brown The Ikea Effect Experiment – Michael Norton, Daniel Mochon, and Dan Ariely
A comprehensive academic analysis of Norton, Mochon, and Ariely's landmark study on consumer labor, valuation,...
September 12, 2026
•
Dr. Mohammed Looti
Experiments
Price Effect (Free Chocolate) – Dan Ariely, Eyal Gneezy, and Nina Mazar The Pay
A comprehensive academic analysis of the zero-price effect, examining the foundational chocolate experiments by Dan...
September 12, 2026
•
Dr. Mohammed Looti