Scales

Negative Word-of-Mouth Scale (NEGWOM)

Comprehensive academic overview of the Negative Word-of-Mouth Scale (NEGWOM) by Ashley & Noble (2014), detailing...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Service Importance Scale

The Customer Service Importance Scale (SVCIMPORT) is a 3-item psychometric instrument developed by Johannes Habel...

September 12, 2026 • Dr. Mohammed Looti
Scales

Employee Rapport Scale

Comprehensive academic overview of the Employee Rapport Scale (ERS) developed by Giebelhausen et al. (2014),...

September 12, 2026 • Dr. Mohammed Looti
Scales

eTail Quality Scale (eTailQ)

The eTail Quality Scale (eTailQ) is a validated 14-item psychometric instrument developed by Wolfinbarger and...

September 11, 2026 • Dr. Mohammed Looti
Scales

Relationship Quality Scale (RQS)

A comprehensive academic psychometric review of the Relationship Quality Scale (RQS), measuring Trust, Commitment, and...

September 6, 2026 • Dr. Mohammed Looti
Scales

Hotel Service Value Scale (HSVS)

A comprehensive academic analysis of the Hotel Service Value Scale (HSVS) developed by Haemoon Oh...

September 6, 2026 • Dr. Mohammed Looti