Scales
Word-of-Mouth (Negative)
A comprehensive psychometric review of the Negative Word-of-Mouth (NWOM) Scale developed by Yany Grégoire and...
# Customer Retaliation
6 results
Scales
Customer Rage (Revenge Behaviors) (CR)
A comprehensive academic guide to the Customer Rage (Revenge Behaviors) Scale (McColl-Kennedy et al., 2009),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Betrayal
The Betrayal (BET) scale is a validated three-item psychometric measure developed by Yany Grégoire and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attribution of Blame (AOB)
The Attribution of Blame (AOB) scale is a 3-item semantic differential instrument developed by Yany...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Consumer Powerlessness Toward Brand
A comprehensive academic analysis of the Consumer Powerlessness Toward Brand (CPB) scale, examining its theoretical...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Betrayal Scale (PBS)
Comprehensive academic guide to the Perceived Betrayal Scale (PBS) developed by Grégoire and Fisher (2008)....
September 12, 2026
•
Dr. Mohammed Looti