Scales

Customer Attachment Comfort Scale

The Customer Attachment Comfort Scale (CATCOM) is a 4-item psychometric measure adapted from adult attachment...

September 23, 2026 • Dr. Mohammed Looti
Scales

Personalizing Shopping Orientation (PSO)

A comprehensive psychometric review of the Personalizing Shopping Orientation (PSO) scale, examining its theoretical roots...

September 16, 2026 • Dr. Mohammed Looti
Scales

Loyalty Program Preference

A comprehensive psychometric overview of the Loyalty Program Preference (LPP) scale developed by Yi &...

September 16, 2026 • Dr. Mohammed Looti
Scales

Company Switching Willingness (CSW)

A comprehensive academic psychometric profile of the Company Switching Willingness (CSW) scale, authored by Martin,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Relational Norm Violation Scale (RNVS)

The Relational Norm Violation Scale (RNVS) is a 4-item psychometric instrument developed by Harmeling et...

September 12, 2026 • Dr. Mohammed Looti