Scales

Customer Experience Scale

A psychometric review of the Customer Experience Scale (CE Scale) developed by Verma and Kaur...

September 27, 2026 • Dr. Mohammed Looti
Scales

Customer Experience Quality (Affective)

The Customer Experience Quality (Affective) scale is a 3-item psychometric measure developed by Liu-Thompkins, Okazaki,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Retail Experience Distinctiveness

A comprehensive psychometric guide to the Retail Experience Distinctiveness scale developed by Henkel and Toporowski...

September 24, 2026 • Dr. Mohammed Looti
Scales

Cross-Channel Review Confidence

A comprehensive psychometric guide to the Cross-Channel Review Confidence scale developed by Rahman et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Individuality of the Employee (IOTE)

A comprehensive psychometric guide to the Individuality of the Employee (IOTE) scale developed by Daniel...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer Journey Effectiveness (CJE)

The Customer Journey Effectiveness (CJE) scale is a 4-item psychometric measure developed by Kuehn, Jozic,...

September 12, 2026 • Dr. Mohammed Looti