Scales
Value of Win-Back Offer (VOWB)
The Value of Win-Back Offer (VOWB) scale is a 10-item psychometric instrument adapted from Grewal,...
# Customer Churn
10 results
Scales
Regret about Switching Service Providers (RASS)
A comprehensive academic psychometric evaluation of the Regret about Switching Service Providers (RASS) scale developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Demotion (Customer Status) (DEM)
The Demotion (Customer Status) (DEM) scale, developed by Wagner, Hennig-Thurau, and Rudolph (2009), is a...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Switching Cost (Learning Burden) (SCLB)
A comprehensive academic psychometric profile of the Switching Cost (Learning Burden) (SCLB) subscale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
General Switching Cost Burden (GSCB)
A comprehensive psychometric guide to the General Switching Cost Burden (GSCB) scale, detailing its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Switching Cost (Information Search Burden) (SCISB)
A comprehensive psychometric analysis of the Switching Cost (Information Search Burden) (SCISB) scale by Burnham,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Attractiveness of Competitors (COMPATT)
A psychometric review of the Attractiveness of Competitors (COMPATT) scale (Bansal et al., 2004), evaluating...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Permanent Patronage Abandonment Likelihood (PPAL)
A comprehensive academic analysis of the Permanent Patronage Abandonment Likelihood (PPAL) scale, examining its theoretical...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Company Switching Willingness (CSW)
A comprehensive academic psychometric profile of the Company Switching Willingness (CSW) scale, authored by Martin,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Patronage Reduction Intention Scale
Comprehensive psychometric review and complete scale items for the Patronage Reduction Intention Scale (PATRONR), validated...
September 12, 2026
•
Dr. Mohammed Looti