Scales
Word-of-Mouth (Negative)
A comprehensive psychometric review of the Negative Word-of-Mouth (NWOM) Scale developed by Yany Grégoire and...
# Customer Betrayal
7 results
Scales
Retaliatory Behavior (Complaining for Publicity) (RB)
A psychometric overview of the Retaliatory Behavior (Complaining for Publicity) (RB) scale developed by Yany...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Reparation Demand (Third-Party) (RD)
A comprehensive psychometric review of the Reparation Demand (Third-Party) (RD) scale developed by Yany Grégoire...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Reparation Demand (Direct) (RD)
A comprehensive psychometric analysis of the Reparation Demand (Direct) (RD) scale developed by Grégoire and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Product Failure Severity (PFS)
A comprehensive academic guide to the Product Failure Severity (PFS) scale developed by Yany Grégoire...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Justice (Interactional) (JUS)
A comprehensive psychometric review of the Interactional Justice (JUS) Scale by Grégoire and Fisher (2008),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Betrayal
The Betrayal (BET) scale is a validated three-item psychometric measure developed by Yany Grégoire and...
September 17, 2026
•
Dr. Mohammed Looti