Scales
Brand Authenticity (Continuity) (BRAUC)
A comprehensive academic analysis of the Brand Authenticity (Continuity) Scale (BRAUC) developed by Morhart et...
# Continuity
2 results
Scales
Sponsorship Authenticity Scale (SAS)
The Sponsorship Authenticity Scale (SAS) is a 15-item psychometric instrument measuring consumer perceptions of brand...
September 5, 2026
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Dr. Mohammed Looti