Scales
Ad Trust (Willing to Use) (AT)
Comprehensive academic overview of the Ad Trust (Willing to Use) (AT) scale developed by Hyeonjin...
# consumer skepticism
22 results
Scales
Ad Trust (Affect) (AT)
A psychometric review and academic analysis of the Ad Trust (Affect) scale, a core subscale...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Credibility (Trustworthiness) — Newell & Goldsmith
A psychometric review of the Credibility (Trustworthiness) Subscale by Newell & Goldsmith (2001), measuring corporate...
September 16, 2026
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Dr. Mohammed Looti
Scales
Corporate Sponsorship Cynicism (COSC)
The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Believability (ADBEL)
A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Greenwashing Ad Perception (GAP)
A comprehensive psychometric overview of the Greenwashing Ad Perception (GAP) scale developed by Schmuck, Matthes,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Genuine CSR Motive Attribution (GCSRMA)
Comprehensive academic profile and psychometric evaluation of the Genuine CSR Motive Attribution (GCSRMA) scale developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Price Believability Scale (PRICBEL)
Comprehensive academic psychometric profile of the Price Believability Scale (PRICBEL) by Bodur, Klein, and Arora...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Public Opinion Toward Advertising Scale
The Public Opinion Toward Advertising Scale (POTA), developed by Pollay and Mittal (1993), is a...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Cause-Related Marketing Scale (ACRM)
Comprehensive academic overview of the Attitude Toward Cause-Related Marketing Scale (ACRM), detailing its theoretical framework,...
September 5, 2026
•
Dr. Mohammed Looti