Scales

Company Ratings Typicality (CRT)

A comprehensive academic analysis of the Company Ratings Typicality (CRT) scale, adapted by Yang and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Charitability (PC)

A comprehensive psychometric guide to the Perceived Charitability (PC) scale (charitable credit), examining its theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Exclusivity (PBE)

A comprehensive academic analysis of the Perceived Brand Exclusivity (PBE) scale, examining its theoretical framework,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Sponsorship as a Practice

Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

Person Humour Perception (PHP)

A comprehensive psychometric review of the Person Humour Perception (PHP) scale, a three-item instrument utilized...

September 12, 2026 • Dr. Mohammed Looti
Scales

Object Scarcity Perception (OSP)

A comprehensive psychometric analysis of the Object Scarcity Perception (OSP) scale developed by Smith, Newman,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived CSR Spending Level (PCSRSL)

Comprehensive academic psychometric review of the Perceived CSR Spending Level (PCSRSL) scale developed by Habel...

September 12, 2026 • Dr. Mohammed Looti
Scales

Negative Affective Response (NAR)

The Negative Affective Response (NAR) scale is a 6-item psychometric instrument measuring the subjective intensity...

September 12, 2026 • Dr. Mohammed Looti
Scales

Experience Self-Definition Scale

A comprehensive academic analysis of the Experience Self-Definition Scale (EXPSELF) developed by Bhattacharjee and Mogilner...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Response Publicity Scale

A comprehensive psychometric overview of the Perceived Response Publicity Scale (White, Simpson, & Argo, 2014),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Sensory Beverage Liking Scale (BEVLIKE)

A comprehensive academic psychometric profile of the Sensory Beverage Liking Scale (BEVLIKE) developed by Chae...

September 12, 2026 • Dr. Mohammed Looti