Scales
Mood (General) (MOO)
A comprehensive academic analysis of the Mood (General) (MOO) scale, examining its psychometric foundations, theoretical...
# Consumer Research
83 results
Scales
Involvement with the Product Category (IWTP)
Comprehensive academic overview of the Involvement with the Product Category (IWTP) scale developed by Coulter,...
September 17, 2026
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Dr. Mohammed Looti
Scales
Disconfirmation (Music) (DIS)
A detailed psychometric overview of the Disconfirmation (Music) (DIS) scale developed by Patrick, MacInnis, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Commitment to the Relationship (Two Individuals) (CTTR)
A comprehensive academic analysis of the Commitment to the Relationship (Two Individuals) (CTTR) scale developed...
September 17, 2026
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Dr. Mohammed Looti
Scales
Body State (Feeling of Confinement) (BS)
A comprehensive academic analysis of the Body State (Feeling of Confinement) Scale (BS) developed by...
September 17, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Odor (ATTO)
A comprehensive academic analysis of the Attitude Toward the Odor (ATTO) scale, a psychometric instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Acceptance of Sales Offer (Owner’s) (AOSO)
Comprehensive academic profile and psychometric review of the Acceptance of Sales Offer (Owner's) (AOSO) scale...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Group Membership Identification (GMI)
A psychometric overview of the Group Membership Identification (GMI) scale developed by Americus Reed II...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Internet Usage (Time) (INTTIME)
A comprehensive academic profile of the Internet Usage (Time) (INTTIME) scale developed by Charla Mathwick...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Indexicality (Telepresence) (IDXTELEP)
Comprehensive academic psychometric review of the Indexicality (Telepresence) Scale (IDXTELEP) developed by Grayson & Martinec...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Indexicality (Hypothetical Contact) (IDXHYP)
An in-depth psychometric analysis of the Indexicality (Hypothetical Contact) Scale (IDXHYP) developed by Kent Grayson...
September 16, 2026
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Dr. Mohammed Looti