Scales

Iconicity with Old Things (ICONOLD)

A comprehensive academic psychometric profile of the Iconicity with Old Things (ICONOLD) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Iconicity with Fiction (ICONFIC)

The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Positive Mood (AEPM)

The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...

September 16, 2026 • Dr. Mohammed Looti
Scales

Indexical Authenticity Evidence (IAE)

Comprehensive academic guide and psychometric review of the Indexical Authenticity Evidence (IAE) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Television Program Global Attitude (TPGA)

A comprehensive psychometric guide to the Television Program Global Attitude (TPGA) scale developed by Cristel...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Product Price Level (PPPL)

A comprehensive academic guide and psychometric analysis of the Perceived Product Price Level (PPPL) scale...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Goodness-Usefulness Attitude (BGUA)

Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness Evaluation (AIE)

A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Somatic Anxiety Symptoms (SAS)

A psychometric review of the Somatic Anxiety Symptoms (SAS) scale adapted by Burroughs and Rindfleisch...

September 16, 2026 • Dr. Mohammed Looti
Scales

General Competence Perception (GCP)

A comprehensive academic guide to the General Competence Perception (GCP) scale, a validated 6-item instrument...

September 12, 2026 • Dr. Mohammed Looti