Scales
Consumer Styles Inventory
The Consumer Styles Inventory (CSI), developed by Sproles and Kendall (1986), is the standard psychometric...
# Consumer Decision Making
15 results
Scales
Theory of Planned Behaviour – Vacation Destination Choice (TPB-VDC)
Comprehensive academic psychometric review of the Theory of Planned Behaviour – Vacation Destination Choice (TPB-VDC)...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Pen Choice Experiment (Uniqueness in East vs. West) – Heejung Kim and Hazel Markus
Explore the seminal pen choice experiment by Heejung Kim and Hazel Markus, revealing profound cultural...
September 6, 2026
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Dr. Mohammed Looti