Scales
Country-of-Origin Image Scale (COO-Nagashima)
A comprehensive academic psychometric evaluation of the Country-of-Origin Image Scale (COO-Nagashima), detailing its 20 semantic...
# Consumer Behavior
807 results
Scales
Variety Seeking Tendency Scale (VARSEEK)
The Variety Seeking Tendency Scale (VARSEEK) is an 8-item psychometric instrument measuring intrinsic motivation to...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Consumer Nostalgia Scale (CNS)
A detailed psychometric profile of the Consumer Nostalgia Scale (CNS) developed by Morris B. Holbrook...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Consumer Animosity Scale (CAS)
An in-depth academic review of the Consumer Animosity Scale (CAS), examining its theoretical foundations, psychometric...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Luxury Value Perception Scale
The Luxury Value Perception Scale (LVPS), created by Wiedmann, Hennigs, and Siebels (2009), measures consumer...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Brand Attachment Scale
A comprehensive academic analysis of the Brand Attachment Scale (BA-Park), examining its theoretical foundations in...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Brand Personality Scale (BPS)
A comprehensive psychometric review of the Brand Personality Scale (BPS) developed by Jennifer Aaker, detailing...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Perceived Risk Scale (PRS)
A comprehensive academic evaluation of the Perceived Risk Scale (PRS) established by Jacoby and Kaplan...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Need for Uniqueness Scale (NFU)
A comprehensive academic analysis of the Need for Uniqueness Scale (NFU / CNFU) developed by...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Compulsive Buying Scale (CBS-Faber)
Comprehensive academic overview of the Compulsive Buying Scale (CBS-Faber), detailing its regression-based scoring formula, psychometric...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Self-Brand Connection Scale
A comprehensive psychometric guide to the Self-Brand Connection Scale (SBC) developed by Escalas and Bettman...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Purchase Intention Scale (PINT)
A comprehensive psychometric guide to the Purchase Intention Scale (PINT) developed by Dodds, Monroe, and...
September 5, 2026
•
Dr. Mohammed Looti