Scales

Price Consciousness Scale

The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...

September 6, 2026 • Dr. Mohammed Looti
Scales

Willingness to Pay Premium Scale (WTPP)

A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...

September 6, 2026 • Dr. Mohammed Looti
Scales

Consumer Guilt and Shame Scale (CGS)

The Consumer Guilt and Shame Scale (CGS) is an advanced psychometric instrument that differentiates behavioral...

September 6, 2026 • Dr. Mohammed Looti
Scales

Shopping Enjoyment Scale (SES)

The Shopping Enjoyment Scale (SES), grounded in Babin, Darden, and Griffin's (1994) hedonic shopping value...

September 6, 2026 • Dr. Mohammed Looti
Scales

Ethical Fashion Consumption Scale (EFCS)

The Ethical Fashion Consumption Scale (EFCS) is a psychometric instrument measuring consumer attitudes, environmental concerns,...

September 6, 2026 • Dr. Mohammed Looti
Scales

Mobile Commerce Adoption Scale (MCAS)

A comprehensive academic analysis of the Mobile Commerce Adoption Scale (MCAS) developed by Wu and...

September 5, 2026 • Dr. Mohammed Looti
Scales

Status Consumption Scale

A comprehensive academic guide and psychometric evaluation of the Status Consumption Scale (SCS-Status) developed by...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Hate Scale (BHS)

A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its theoretical origins, factor...

September 5, 2026 • Dr. Mohammed Looti
Scales

CSR Perceptions Scale (CSRP)

Comprehensive academic overview of the CSR Perceptions Scale (CSRP), examining its theoretical foundations, four-dimensional construct,...

September 5, 2026 • Dr. Mohammed Looti
Scales

Social Commerce Intention Scale

A comprehensive academic evaluation of the Social Commerce Intention Scale (SCI), reviewing its psychometric properties,...

September 5, 2026 • Dr. Mohammed Looti
Scales

Consumer Privacy Concern Scale (CPCS)

The Consumer Privacy Concern Scale (CPCS / IUIPC), developed by Malhotra, Kim, and Agarwal (2004),...

September 5, 2026 • Dr. Mohammed Looti
Scales

Service Convenience Scale (SERV-CON)

A comprehensive academic guide to the Service Convenience Scale (SERV-CON), examining its theoretical foundations in...

September 5, 2026 • Dr. Mohammed Looti