Scales
Long-Term Orientation Scale (LTO)
A comprehensive psychometric review of the Long-Term Orientation Scale (LTO) by Bearden, Money, and Nevins...
# Consumer Behavior
807 results
Scales
Interpersonal Orientation Scale (CAD-Cohen)
The Interpersonal Orientation Scale (CAD Scale), developed by Joel B. Cohen, assesses Karen Horney's tripartite...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Style of Processing Scale (SOP)
The Style of Processing Scale (SOP), created by Terry L. Childers, Michael J. Houston, and...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Maximisation Tendency Scale
A comprehensive academic analysis of the Maximisation Tendency Scale (MTS) developed by Nenkov et al....
September 7, 2026
•
Dr. Mohammed Looti
Scales
Psychological Ownership Scale (POS-Peck)
Comprehensive academic overview of the Psychological Ownership Scale (POS-Peck) developed by Joann Peck and Suzanne...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Brand Engagement in Self-Concept Scale (BESC)
The Brand Engagement in Self-Concept Scale (BESC) is an 8-item psychometric tool measuring an individual's...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Brand Experience Scale (BES)
A comprehensive academic analysis of the Brand Experience Scale (BES) by Brakus, Schmitt, and Zarantonello...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Fair Trade Purchase Intention Scale (FTPIS)
The Fair Trade Purchase Intention Scale (FTPIS) is a 6-item psychometric instrument measuring consumer purchase...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Price Mavenism Scale (PMS)
A definitive academic review of the Price Mavenism Scale (PMS), an instrument designed to assess...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Price–Quality Schema Scale (PQS)
The Price–Quality Schema Scale (PQS) is an authentic psychometric instrument designed to measure a consumer's...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Customer Value Co-Creation Scale (CVCS)
A comprehensive guide to the Customer Value Co-Creation Scale (CVCS), examining its theoretical origins in...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Fit and Congruence Scale
A comprehensive academic analysis of the Sponsorship Fit and Congruence Scale (SFCS), exploring its functional...
September 6, 2026
•
Dr. Mohammed Looti