Scales
Material Values Scale — Short Forms (MVS-SF)
Comprehensive academic overview of the Material Values Scale — Short Forms (MVS-SF) developed by Marsha...
# Consumer Behavior
807 results
Scales
Frugality Scale (FRUG)
Comprehensive academic profile and psychometric evaluation of the Frugality Scale (FRUG) developed by Lastovicka, Bettencourt,...
September 11, 2026
•
Dr. Mohammed Looti
Scales
List of Values (LOV)
The List of Values (LOV) is a validated 9-item psychometric instrument developed by Lynn R....
September 11, 2026
•
Dr. Mohammed Looti
Scales
Reference Group Influence Scale
A comprehensive academic guide to the Reference Group Influence Scale (RGI) by Park and Lessig...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Technology Readiness Index (TRI)
The Technology Readiness Index (TRI), developed by A. Parasuraman, is a widely used 36-item psychometric...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Use Innovativeness Scale
The Use Innovativeness Scale (USE-INN), developed by Price and Ridgway in 1983, is a 44-item...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leaders and Opinion Seekers Scale
Comprehensive academic overview of the Opinion Leaders and Opinion Seekers Scale (OL-OS) by Flynn, Goldsmith,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leadership Scale
A comprehensive psychometric analysis of the Opinion Leadership Scale (OLS), tracing its theoretical foundations from...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Trait Aspects of Vanity Scale (VANITY)
An in-depth academic review of the Trait Aspects of Vanity Scale (VANITY) developed by Netemeyer,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
September 7, 2026
•
Dr. Mohammed Looti