Scales

Price Perception (Store Comparison) (PP)

A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...

September 17, 2026 • Dr. Mohammed Looti
Scales

Preference Certainty (PC)

A comprehensive psychometric guide to the Preference Certainty (PC) scale developed by Franke, Keinz, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Outcome Responsibility (OR)

A comprehensive academic analysis of the Outcome Responsibility (OR) scale developed by Botti and McGill...

September 17, 2026 • Dr. Mohammed Looti
Scales

Optimistic (OPT)

A comprehensive psychometric review of the Optimistic (OPT) scale developed by Castaño, Sujan, Kacker, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Nutrition Involvement (NI)

A comprehensive academic analysis of the Nutrition Involvement (NI) scale by Pierre Chandon and Brian...

September 17, 2026 • Dr. Mohammed Looti
Scales

Need for Touch (Instrumental) (NFT)

A comprehensive psychometric review of the six-item Need for Touch (Instrumental) scale, examining theoretical underpinnings,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Need for Touch (Autotelic)

An in-depth psychometric analysis of the Need for Touch (Autotelic) (NFT) subscale, exploring its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Mood Monitoring (MM)

A comprehensive guide to the Mood Monitoring (MM) scale by Arnold and Reynolds (2009), assessing...

September 17, 2026 • Dr. Mohammed Looti
Scales

Mood (General) (MOO)

A comprehensive academic evaluation of the Mood (General) (MOO) scale developed by Cox, Cox, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Market Mavenism

The Market Mavenism (MM) scale measures an individual's propensity to act as a general diffuser...

September 17, 2026 • Dr. Mohammed Looti