Scales

Entitativity of the Brand

The Entitativity of the Brand (ENTB) scale is a 5-item psychometric instrument measuring consumer perceptions...

September 23, 2026 • Dr. Mohammed Looti
Scales

Enjoyment of the Meal (ENJM)

The Enjoyment of the Meal (ENJM) scale is a 3-item psychometric questionnaire developed by Raghunathan,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Energy Inference (ENINF)

The Energy Inference (ENINF) scale is a 3-item psychometric measure developed by Keh, Wang, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Empathy for the Provider (EMPP)

The Empathy for the Provider (EMPP) scale, developed by John P. Costello and Rebecca Walker...

September 23, 2026 • Dr. Mohammed Looti
Scales

Efficacy of the Energy Drink (EFED)

The Efficacy of the Energy Drink (EFED) scale is a validated 3-item psychometric measure developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Control Over Shopping Decisions (CTSD)

The Control Over Shopping Decisions (CTSD) scale is a 4-item psychometric measure designed to evaluate...

September 23, 2026 • Dr. Mohammed Looti
Scales

Control Over Outcomes

The Control Over Outcomes (CTOU) scale is a 3-item psychometric measure developed by Galoni, Carpenter,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Consumption Affect (CAFF)

Comprehensive academic guide to the Consumption Affect (CAFF) scale, a 6-item unipolar instrument measuring positive...

September 23, 2026 • Dr. Mohammed Looti
Scales

Connectedness to the Possession (CNPO)

The Connectedness to the Possession (CNPO) scale is a 3-item psychometric instrument developed by Dunn,...

September 23, 2026 • Dr. Mohammed Looti