Scales Commitment to the Brand (CTBR) Comprehensive academic overview of the Commitment to the Brand (CTBR) scale developed by Yoo, Donthu,... September 18, 2026 • Dr. Mohammed Looti
Scales Destination Brand Equity Scale (DBE) Comprehensive academic psychometric profile of the Destination Brand Equity Scale (DBE), evaluating consumer-based brand awareness,... September 6, 2026 • Dr. Mohammed Looti