Scales
Anthropomorphism-Based Communication and Willingness to Pay Premium Prices–Model Questionnaire
A psychometric review and survey inventory of the Anthropomorphism-Based Communication and Willingness to Pay Premium...
# Cognitive Appraisal Theory
3 results
Experiments
The Cognitive Appraisal Theory of Stress and Coping – Richard Lazarus and Susan Folkman
A comprehensive academic analysis of Lazarus and Folkman's Cognitive Appraisal Theory of Stress and Coping,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Affective Response to the Ad (Anxiety) (ARTT)
A comprehensive psychometric guide to the Affective Response to the Ad (Anxiety) scale (ARTT) developed...
September 16, 2026
•
Dr. Mohammed Looti