Scales
Perceived Brand Similarity to Best Alternative
A psychometric review of the Perceived Brand Similarity to Best Alternative scale (Davis, 2023), examining...
# Choice Architecture
13 results
Scales
Decision Elaboration (DCEL)
The Decision Elaboration (DCEL) scale is a 3-item psychometric instrument developed by Rahinel et al....
September 23, 2026
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Dr. Mohammed Looti
Experiments
The Choice Architecture Experiments – Eric Johnson
An academic examination of Eric Johnson's foundational experiments in choice architecture, default effects, Query Theory,...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Save More Tomorrow (SMarT) Program – Richard Thaler and Shlomo Benartzi
A comprehensive academic analysis of Richard Thaler and Shlomo Benartzi's Save More Tomorrow (SMarT) program,...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Nudge Experiments (Urinals and Cafeterias) – Richard Thaler and Cass Sunstein
An academic examination of Richard Thaler and Cass Sunstein's nudge experiments, analyzing choice architecture in...
September 17, 2026
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Dr. Mohammed Looti
Scales
Perceived Assortment Variety (PAV)
A psychometric review of the Perceived Assortment Variety (PAV) scale developed by Kahn and Wansink...
September 16, 2026
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Dr. Mohammed Looti
Experiments
and Cafeterias) – Richard Thaler and Cass Sunstein The Information Avoidance
An academic analysis of Richard Thaler and Cass Sunstein's nudge theory, behavioral architecture in cafeterias,...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Payne, and Christopher Puto The Compromise Effect Experiment – Itamar Simonson
A comprehensive academic analysis of the compromise effect and context-dependent choice paradigms established by Itamar...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Goldstein The Save More Tomorrow (SMarT) Program – Richard Thaler and Shlomo
A comprehensive academic analysis of the Save More Tomorrow (SMarT) program by Thaler, Benartzi, and...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Lepper The Default Effect Experiment (Organ Donation) – Eric Johnson and Daniel
A comprehensive academic analysis of default effects in organ donation decisions, examining experimental paradigms by...
September 12, 2026
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Dr. Mohammed Looti
Experiments
Study: Sheena Iyengar and Mark Lepper The Default Effect Experiment (Organ)
An exhaustive analysis of choice architecture, default options, and decision-making mechanisms within the context of...
September 11, 2026
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Dr. Mohammed Looti
Theories
Nudge Theory (Choice Architecture) – Richard Thaler & Cass Sunstein
A comprehensive academic analysis of Nudge Theory and Choice Architecture by Richard Thaler and Cass...
September 11, 2026
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Dr. Mohammed Looti