Scales
Trust in Brand (TIB)
An exhaustive academic analysis of Chaudhuri and Holbrook's (2001) Trust in Brand (TIB) scale, covering...
# Chaudhuri and Holbrook
3 results
Scales
Affective Response to Brand (ARTB)
A psychometric review of the Affective Response to Brand (ARTB) scale developed by Chaudhuri and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Trust Scale
The Brand Trust Scale (BTS), developed by Chaudhuri and Holbrook (2001), is a validated 4-item...
September 5, 2026
•
Dr. Mohammed Looti