Scales
Cause Participation Intention (CPI)
A comprehensive psychometric guide to the Cause Participation Intention (CPI) scale developed by Stacy Landreth...
# cause-related marketing
16 results
Scales
Charity Organisation Attitude (COA)
A comprehensive guide to the Charity Organisation Attitude (COA) scale developed by Dwight H. Dean...
September 16, 2026
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Dr. Mohammed Looti
Scales
CSR Sales-Contingency Belief (CSRSCB)
A psychometric review of the CSR Sales-Contingency Belief (CSRSCB) scale developed by Habel et al....
September 12, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Cause-Related Marketing Scale (ACRM)
Comprehensive academic overview of the Attitude Toward Cause-Related Marketing Scale (ACRM), detailing its theoretical framework,...
September 5, 2026
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Dr. Mohammed Looti