Scales
Warm Glow from Doing Something Good
Comprehensive academic overview of the Warm Glow from Doing Something Good scale by Chang and...
# cause-related marketing
16 results
Scales
Warm Glow from Being Altruistic
A psychometric measurement tool evaluating the positive, self-affirming emotional state resulting from prosocial engagement and...
September 24, 2026
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Dr. Mohammed Looti
Scales
Self-efficacy (Help End the Behavior)
A comprehensive psychometric guide to the Self-efficacy (Help End the Behavior) scale adapted by Coleman,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Emotional Ability Similarity (EMAS)
A psychometric review of the Emotional Ability Similarity (EMAS) scale developed by Shuili Du and...
September 23, 2026
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Dr. Mohammed Looti
Scales
Cause Involvement (CAUINV)
The Cause Involvement Scale (CAUINV) is a 4-item psychometric instrument developed by Kim and Han...
September 23, 2026
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Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS)
The Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS) scale is a 6-item psychometric semantic differential...
September 18, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Company (Social Responsibility) (ATCSR)
The Attitude Toward the Company (Social Responsibility) (ATCSR) scale is a validated 5-item instrument measuring...
September 18, 2026
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Dr. Mohammed Looti
Scales
Endorsement by Nonprofit Organization (EBNO)
A comprehensive academic psychometric analysis of the Endorsement by Nonprofit Organization (EBNO) scale developed by...
September 17, 2026
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Dr. Mohammed Looti
Scales
Corporate Social Responsibility (Generosity) (CSR)
A comprehensive psychometric review and user guide for the Corporate Social Responsibility (Generosity) Scale developed...
September 17, 2026
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Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Values Driven) (CRMM)
A comprehensive psychometric review of the Cause-Related Marketing Motive Attributions (Values Driven) scale (Ellen et...
September 17, 2026
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Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Stakeholder)
A psychometric review of the Cause-Related Marketing Motive Attributions (Stakeholder) Scale developed by Ellen, Webb,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Egoistic) (CRMM)
A psychometric review of the Cause-Related Marketing Motive Attributions (Egoistic) (CRMM) scale developed by Ellen,...
September 17, 2026
•
Dr. Mohammed Looti