Scales
Attitude Toward the Brand (Hatred)
A comprehensive academic analysis of the Attitude Toward the Brand (Hatred) (ATBH) scale developed by...
# Brand Sabotage
5 results
Scales
Brand Mistreatment Rumination
A psychometric review of the Brand Mistreatment Rumination (BMR) scale, measuring intrusive and perseverative consumer...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Consumer Powerlessness Toward Brand
A comprehensive academic analysis of the Consumer Powerlessness Toward Brand (CPB) scale, examining its theoretical...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Consumer Brand Hostility
An in-depth academic review of the Consumer Brand Hostility (CBH) scale, detailing its psychometric properties,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Brand Hate Scale (BHS)
A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its theoretical origins, factor...
September 5, 2026
•
Dr. Mohammed Looti