Scales
Brand Switching Tendency (BSWT)
The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...
# Brand Loyalty
22 results
Scales
Loyalty Program Preference
A comprehensive psychometric overview of the Loyalty Program Preference (LPP) scale developed by Yi &...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Company General Attitude (CGA)
A detailed psychometric profile of the Company General Attitude (CGA) scale by Mathwick and Rigdon...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Future Brand Loyalty Intention (FBLI)
The Future Brand Loyalty Intention (FBLI) scale is a validated 5-item psychometric instrument assessing consumers'...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer Brand Commitment and Loyalty (CBCL)
A comprehensive psychometric review of the Customer Brand Commitment and Loyalty (CBCL) scale, examining its...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Emotional Brand Attachment Scale
A comprehensive academic guide to the Emotional Brand Attachment Scale (EBA) by Thomson, MacInnis, and...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Destination Brand Equity Scale (DBE)
Comprehensive academic psychometric profile of the Destination Brand Equity Scale (DBE), evaluating consumer-based brand awareness,...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Brand Equity Scale (BE-Yoo)
A comprehensive psychometric guide to the Brand Equity Scale (BE-Yoo) developed by Boonghee Yoo and...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Consumer Brand Identification Scale
The Consumer Brand Identification Scale (CBIS) measures the degree to which consumers define themselves by...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Brand Trust Scale
The Brand Trust Scale (BTS), developed by Chaudhuri and Holbrook (2001), is a validated 4-item...
September 5, 2026
•
Dr. Mohammed Looti