Scales
Brand Personality Appeal (Clarity) (BPAC)
The Brand Personality Appeal (Clarity) (BPAC) scale is a 5-item semantic differential instrument developed by...
# Brand Identity
3 results
Scales
Attitude Toward the Logo (Interestingness) (ATLI)
A comprehensive psychometric guide to the Attitude Toward the Logo (Interestingness) (ATLI) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Logo (Clarity) (ATLC)
The Attitude Toward the Logo (Clarity) (ATLC) is a psychometrically validated three-item scale developed by...
September 18, 2026
•
Dr. Mohammed Looti