Scales
Luxury Brand Heritage and Genuineness
A psychometric review of the Luxury Brand Heritage and Genuineness Scale developed by Lidan Xu...
# Brand Heritage
5 results
Scales
Iconic Authenticity Seeking
An in-depth academic examination of the Iconic Authenticity Seeking scale developed by Bartsch, Zeugner-Roth, and...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Brand Nostalgia (BRNO)
The Brand Nostalgia (BRNO) scale is an empirical psychometric instrument designed to measure brand-level nostalgia,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Authenticity (Continuity) (BRAUC)
A comprehensive academic analysis of the Brand Authenticity (Continuity) Scale (BRAUC) developed by Morhart et...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Authenticity Scale (BAS)
A comprehensive academic guide and psychometric profile of the Brand Authenticity Scale (BAS) developed by...
September 6, 2026
•
Dr. Mohammed Looti