Scales
Perceived High Company Communality (PHCC)
The Perceived High Company Communality (PHCC) scale assesses the degree to which an enterprise is...
# Brand Evaluation
21 results
Scales
Attitude Toward a Specific Event Sponsor (ATES)
The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Low Company Competence (PLCC)
Comprehensive academic psychometric evaluation of the Perceived Low Company Competence (PLCC) scale by Yang and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Local Consumer Self-Identity (LCSI)
An in-depth academic review of the Local Consumer Self-Identity (LCSI) scale, examining its theoretical foundations,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
CSR–Product Quality Trade-off Belief (CSRQTB)
A comprehensive psychometric guide to the CSR–Product Quality Trade-off Belief (CSRQTB) scale, assessing consumer zero-sum...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Slogan Attitude (SlogAtt)
A comprehensive academic psychometric profile of the Slogan Attitude (SlogAtt) scale, assessing consumer evaluations of...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Logo Attitude (LogAtt)
A psychometric review of the Logo Attitude (LogAtt) scale, developed by Ivar Vermeulen and Camiel...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Comparative Brand Attitude Scale (CBAS)
An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Brand Globalness Scale (PBG)
Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...
September 6, 2026
•
Dr. Mohammed Looti