Scales
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
# Brand Equity
35 results
Scales
Brand Luxury Perception
A comprehensive psychometric guide to the Brand Luxury Perception (BLP) scale developed by Henrik Hagtvedt...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Gender Dimensions of Brand Personality Scale
The Gender Dimensions of Brand Personality Scale (GDBP), developed by Bianca Grohmann (2009), is a...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumer Evaluations of Brand Extensions (CEBE)
The Consumer Evaluations of Brand Extensions (CEBE) scale is an academic psychometric tool developed by...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Cause-Related Marketing Scale (ACRM)
Comprehensive academic overview of the Attitude Toward Cause-Related Marketing Scale (ACRM), detailing its theoretical framework,...
September 5, 2026
•
Dr. Mohammed Looti
Scales
CSR Perceptions Scale (CSRP)
Comprehensive academic overview of the CSR Perceptions Scale (CSRP), examining its theoretical foundations, four-dimensional construct,...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Country-of-Origin Image Scale (COO-Nagashima)
A comprehensive academic psychometric evaluation of the Country-of-Origin Image Scale (COO-Nagashima), detailing its 20 semantic...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Brand Equity Scale (BE-Yoo)
A comprehensive psychometric guide to the Brand Equity Scale (BE-Yoo) developed by Boonghee Yoo and...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Brand Trust Scale
The Brand Trust Scale (BTS), developed by Chaudhuri and Holbrook (2001), is a validated 4-item...
September 5, 2026
•
Dr. Mohammed Looti